
Business owners can't change the trajectory of their companies without making big C-Level hires and/or starting bold new strategic initiatives.
Companies face a "Chicken and Egg" scenario:
- Without outside Capital or a significant increase in owners risk, they can't fund the initiatives or the attract C-Level talent needed to move to the next level
- Without the C-Level expertise and well planned new initiatives in place, they can't attract the outside capital or justify the owners risk necessary to maximize value.

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